Meet the passionate team behind Indonesia’s leading brand activation agency
Who We Are
WINICE CO-SYSTEM stands as Indonesia’s premier brand activation agency, born from the synergy of three specialized entities. We execute campaigns and craft experiences that resonate, engage, and drive meaningful business results.
Our journey began with a simple yet powerful vision: to bridge the gap between creative strategy and flawless execution. Today, we manage over 200 merchandisers across 77 cities, touching 60,000+ outlets nationwide.
When you choose WINICE, you’re not just hiring an agency you’re gaining strategic partners who are as invested in your success as you are. Our collaborative approach ensures transparent communication, measurable results, and long-term partnerships.
Trusted by Industry Leaders
From RELX Indonesia to Bank BRI, major brands trust us with their most important campaigns.
Proven Track Record
Presidential recognition for Terminal F2 project and 500+ successful events showcase our capabilities.
200+
Merchandisers
60,000+
Outlets Managed
500+
Events Organized
Our Entity
An Agency Collaboration
That Works as One
Three specialized companies working together to deliver comprehensive brand activation solutions.
Ignice
Creative Activation Specialist
Benice
Consumer Insight & Community Engagement
AdaRuang
MICE & Corporate Event Expert
Winice
Trade & Retail Marketing Strategist
Our Think Tank
Meet the Team Making
Things Happen Every Day
Ali Nugroho
Founder & Brand Strategist
Syafira Amily
Community Strategist
Danar Wirawan
Co-Founder, CEO
Our Commercial Heads
Experienced leaders driving business growth across our entities.
Kusmas Midyanto
Winice
Svevo Pramudana
Ignice
Bandung Wibisono
AdaRuang
Oktoberi Surbekti
Winice
What Makes Us Different
Our Superiority
What makes WINICE the preferred partner for brand activation and marketing solutions.
Self-Owned Task Force
WINICE operates third-party services with extensive network of 200+ merchandisers across 77 cities managing 60,000+ outlets.
Community Avenue
Dynamic community leverage for brand launches, real-time feedback, and memorable experiences through exclusive to massive co-creation initiatives.
IP Festivals
Our IP festivals capture essence of various themes ensuring broad appeal and deep engagement through co-creation and partnerships.
Tech & Consumer Insight
IT and consumer insight foundation for modern FMCG marketing strategies enabling fast, relevant, measurable approaches.
Ready to Activate Your Brand?
Let’s discuss how WINICE can create impactful activations that drive real results for your brand.