Brand Merchendiser

Introduction

Our Brand Merchandisers play a crucial role in maintaining brand visibility, availability, and consistency in the market. With a network of over 200 merchandisers spread across 77 cities throughout Indonesia and managing more than 60,000 outlets, this team ensures that all promotional materials, displays, and branding elements are managed effectively. In addition, they are responsible for monitoring, maintaining, and optimizing promotional assets to maintain awareness and support clients’ growth strategies in a highly competitive market.

Year

2023

Scope of work

Nationwide Merchandising, POSM Management, Brand Visibility Maintenance

Duration

Ongoing

Challenges

Managing more than 60,000 outlets in different regions with varying market conditions is a challenge in itself. Differences in infrastructure, resource availability, and local consumer characteristics require adaptive distribution and management strategies. In addition, ensuring that every POSM and promotional asset remains in optimal condition across the network requires tight coordination, efficient logistics, and real-time monitoring.

Final Thought

The success of Brand Merchandiser lies in consistency and detail-oriented execution. With a structured monitoring system and a trained team, we are able to maintain uniform brand experience standards across all points of sale. This program not only strengthens the brand image in the eyes of consumers, but also ensures that clients’ promotional investments deliver maximum results in every coverage area.Through this program, we not only successfully collected valuable data that will serve as the foundation for future brand strategies, but also expanded the brand’s reach and presence across various venues, from festivals, HORECA, to retail markets.

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