Brand Presenter

Introduction

Brand Presenter 6.0 brings together a sales and engagement team that not only focuses on conversion, but also builds emotional connections between brands, consumers, and communities.

Through festival-scale events, premium HORECA, and mobile activations, our team combines creative training, persona play, and data insights to create memorable experiences that impact brand awareness and sales.

Year

2022

Scope of work

Community Engagement, Event Activation

Duration

7 Years Running

Challenges

High turnover of DST (Direct Selling Team).
There is a potential for invalid data.
Competitors in the industry have different styles and treatment programs.
Challenges in maintaining team motivation and performance in various areas (festivals, HORECA, retail).

Final Thought

With a casual yet creative training approach, the team succeeded in building stronger engagement and increasing brand ownership. Persona play and experiential vibes activities provided an enjoyable experience that fostered emotional bonding between the team, the brand, and consumers.

Through this program, we not only successfully collected valuable data that will serve as the foundation for future brand strategies, but also expanded the brand’s reach and presence across various venues, from festivals, HORECA, to retail markets.

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