Tech IP, System & APPS

Introduction

Tech IP, System & APPS is our innovation-driven service designed to integrate technology into brand operations and trade activities. We develop and implement digital tools that enhance efficiency, accuracy, and strategic decision-making for retail and promotional campaigns. From retail intelligence suites to POSM management systems and digital trade tools, our solutions are tailored to provide brands with a competitive edge in today’s fast-moving market.

Year

2023

Scope of work

Development and deployment of digital trade systems

Duration

Ongoing

Challenges

The primary challenge in delivering this service lies in ensuring seamless integration between the technology we provide and the existing operational systems of our clients. Each brand has unique workflows, requiring us to adapt and customize our tools without compromising performance or security. Additionally, introducing tech solutions to on-ground teams demands comprehensive training and change management to maximize adoption.

Final Thought

By combining technical expertise with deep market understanding, Tech IP, System & APPS has become a powerful enabler for our clients. These solutions not only streamline operations but also empower brands with data-driven insights, allowing them to respond faster to market changes and make more informed strategic decisions.

Through this program, we not only successfully collected valuable data that will serve as the foundation for future brand strategies, but also expanded the brand’s reach and presence across various venues, from festivals, HORECA, to retail markets.

Next projects